Why it Works

What do the worlds's most successful CEOs and top athletes have in common?

A coach who guides and helps them execute a plan to achieve their goals.

Setting goals is one of the most life-changing things you can do, yet many people today still underestimate the power of this practice. When done right, setting goals can easily motivate you to take action and grow as a human being.

Regardless of the specific aim, all goals should be S.M.A.R.T.—Specific, Measurable, Actionable, Realistic, and Time-related. The first thing you need to do is identify your goals and write them down. Evidence shows that those people who write goals down accomplish significantly more than those who do not. Begin by selecting only a few of your most important goals to tackle because working on too many at one time leads to a loss of focus.

Once your goals have been identified and written down, set milestones that will help you measure your progress and keep you on track. It’s important to revisit your goals often to measure progress and even modify them when necessary.

Recognizing the small achievements along the way will fuel your dedication and momentum. This is known as the progress principle: of all the things that can boost emotions, motivation, and perceptions, the single most important is making progress in meaningful work.

Tech giant Google adopted goal-setting years ago and credits this practice with its substantial growth from 40 to 40,000 employees. Most companies set annual goals and measure them at the end of the year. Google’s approach, however, is for every department to set quarterly goals at impossibly high levels and then figure out a way to achieve them.

They revisit the goals every quarter and reward outstanding successes. Clearly these methods have made quite an impression, because as Google employees moved on to pursue new opportunities, they implemented the same goal-setting practices at Twitter, LinkedIn, and Square.

It is not uncommon to feel stuck at certain times in your life and not know what to do about it. There is no shame in realizing you need help pinpointing exactly what you want to do and how to get there. This is where a coach can help.

Coaches are practical professionals who focus on creating tangible results. They don’t simply tell you what to do, instead, good coaches help their clients explore and identify the best choices for reaching their goals. At the same time, coaches will help clients recognize and change certain behaviors that may be holding them back from achieving those goals. Effective coaching is solution-oriented, and clients should expect to gain confidence, insight, and encouragement throughout the process.

Your coach is a partner who advocates for you and works with you to create a better, richer life. They will support and guide you in making informed decisions about which professional or personal path to take, and they can provide various tools to help you along the way. They will also hold you accountable and challenge you to grow and stretch into new areas that may feel uncomfortable at first. Science has shown this type of feedback and accountability will supercharge your ability to meet your goals.

The science behind the effectiveness of setting goals and working with a coach is undeniable. That’s why Coachforce has created this platform. Our goal is to connect clients with the best coaches who will work together and achieve the highest success possible.

Numbers Don’t Lie

It’s hard to argue with the numbers. People who worked with coaches have reported:


Improvement in



Improvement in



Improvement in

Communication Skills


Improvement in

Work Performance


Improvement in

Work-life balance


Improvement in

Time Management

People with goals succeed because they know where they’re going